Apple Store - Zürich

(click on image to enlarge)

Heather's friend from college is visiting with us for 10 days.  Hmm..... What do people want to see when visiting Switzerland?  How about the grand opening of a computer store?

This morning was the grand opening of the Apple Store in Zürich so we decided to head there for part of the day.

  

Right now you're either scratching your head wondering "WHY? I don't get it." or there are those (and you know who you are...)  thinking "Totally Awesome! – Wish I had a limited edition Swiss Apple Store T-shirt!".

For those in the first group wondering why, we did visit a more "normal" tourist attraction on the way home – Lenzburg castle.

  We arrived at the Apple Store early but didn't mind standing near the front of the line as we had nice weather.  We were entertained with watching the reaction of people passing by wondering about the looooong line winding around several blocks, security everywhere (the "brute squad" with dark suits/ties, huge muscles and sunglasses) and TV and radio station crews documenting the event.

Two minutes before 12 noon (opening time), about 15 Apple workers took a victory lap down the line of "excited" people, giving high fives, clapping, doing the "wave", etc..

The store workers cheered us as we entered (photo-bottom right) and handed us our T-shirt.  I even gave an interview (photo–bottom left) for the Zurich TV station – TeleZüri.  This is only the second Apple Store to include a glass staircase to a lower level .

There are Swiss jokes about how boring Zürich is ... today was an exception. ;-)